World’s Most Expensive Vodka

Forget Grey Goose! Set your sights on DIAKA. There’s no price announced yet, and there’s a severe paucity of information online. However, they’re poised to be the “world’s most expensive vodka”. The only other tidbit I could find was real estate news. They most be poised to explode on the market, though, considering their offices cost $171,290 in rent! There’s also apparently a second vodka called “An.tyk”. The real estate article also refers to DIAKA as “Dia.ka”.

Why is it so expensive? It’s filtered using one hundred diamonds, up to 1 carat each. The bottle is also somehow special in that it “allows crystals to become part of the bottle itself”. (I have no idea what that means.)

I hope that TransBorder Marketing does some market research first, because “DIAKA” kind of sounds like a derogatory term. I can already imagine rappers on MTV working this into their songs—in a bad way.

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Beer will always have a definite role in the diet of an individual and can be considered a cog in the wheel of nutritional foods.
     —Bruce Carlton