In Defense of Corporate Wine

Wine drinkers unite against wine snobs! Jennifer Rosen of Scripps Howard has written a defense of faceless, corporate wine.

We Americans honestly don’t really know much about wine. After all, who’s really exposed to it early enough for it to matter? Our first experiences are hardly sophisticated dorm room wine tastings where we dissect the vintage and train our palates. Instead, we learn wine long after we’ve drunk everything else and only after being thrown into a liquor store with hundreds of unidentifiable wine labels.

Basically, her argument boils down to: the major corporate wine is familiar and reliable. While no one would argue that they’re better than the top-rated wines, they’re oftentimes better than practically all unknown independent wines. There’s nothing wrong with sticking with what you already know.

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I exercise strong self control. I never drink anything stronger than gin before breakfast.
     —W. C. Fields