How To Sell Wine
The budding winemaker in all of us wants to buy a tract of land, plant vines, harvest them, and create a spectacular new wine that turns the world upside-down on its head. However, how do you get people to buy a new wine they’ve never heard of before? Is it quality? Is it good reviews?
Well, maybe it’s labels with cute animals. ACNielson has found that animal-themed wines do better than those without by a ratio of 2.5-to-1. In a $4 billion market for wine, Americans bought $600 million of wine with animals on the label.
They even attribute Yellowtail’s success to the animal on the label. Within two years of its 2001 introduction, it became the largest-selling import wine.
“Animals on bottle labels make wine less intimidating,” say industry experts. Considering most people have no clue what they’re looking at when they’re standing in front of enormous rows of bottles, that doesn’t surprise me.
