Top Beers
There’s an intriguing press release by Information Resources, Inc. (IRI) that lists the top performing beer brands and new brands. Skimming the list of top performers, it isn’t surprising that there are many light beers and typical names like Coors, Corona, and Miller. However, there are a couple I’ve never had like Widmer Hefeweizen and Yuengling Traditional Lager. I’ll have to search for these.
What intrigues me the most, though is the list of top ten new brands. On the list are Budweiser Select and Heineken Premium Light Lager, which are unsurprising given their huge launches by their respective megacorporations. What is surprising though are the remaining “beers”: Smirnoff Twisted, Mike’s Hard Berry, Bacardi Silver, etc. Since when were these beers?
Also, what in the world is B E? It’s #8 on the top ten new brands list.

March 21st, 2006 at 10:52 am
B to the E is a Bud’s beer that’s loaded with caffine and other crap. I’ll never try it.
http://www.anheuser-busch.com/news/BtoE_100404.htm
March 21st, 2006 at 10:55 am
Ah, I didn’t realize that’s what it was called. In all honesty, I can’t even remember the last time I had a Budweiser. (I suppose there goes any chance of their sponsorship in the future!)
March 21st, 2006 at 12:48 pm
Yuengling Lager is actually really famous where you can get it. It used to only be available in Pennsylvania, but now its readily available in much of the northeast. It’s a pretty good beer and not that expensive. In addition, Yuengling is the oldest brewery in the United States and for that, it should be commended.
March 21st, 2006 at 4:08 pm
Yep…what Paul said. Yuengling has gained quite a following outside of eastern PA in the past 10 years or so. I personally think it’s a great beer for the price, and definitely worth trying.
Most people go for the “Traditional Lager”, but their Porter is quite good too.
http://www.yuengling.com/
March 21st, 2006 at 8:03 pm
The Smirnoff, Bacardi, etc. drinks you mention aren’t vodka or spirit based but are malt liquor coolers, like Zima. So from an industry standard, that puts them in the “beer” category, I guess.
I’m excited to hear Yuengling is getting broader distribution. I’ve never had it, but my Philly friends’ faces light up when they talk about it.