Man Laws by Miller
Is it really the end of bikini-clad women in beer ads? Tell me it’s not true!
The NY Times has an article about Miller Brewing’s new beer ads that feature Jerome Bettis, Triple H, Aron Ralston (the guy who cut off his arm after being trapped under a boulder), and Burt Reynolds. In the ads, the four men sit around and debate Man Laws. For example, how long must a man wait before dating his friend’s ex? Six months.
Unfortunately, the Man Laws site isn’t truly available until May 15. Plus, who came up with that annoying as hell briefcase lock age check? Someone needs to send them a better web design UI guideline.
It doesn’t seem like they’re moving away from sexy women just because of allegations of sexism. They just want to sell more beer. However, I read into this the possibility that corporate beer America recognizes that beer culture is growing up. Well, kind of.
