Germany’s War on Bud

In case you haven’t heard already, Budweiser is the official beer of the World Cup this year. However, the World Cup landed in beer mecca Germany, so there’s been a big brewhaha about it. Unfortunately, for Germans, Budweiser has all but secured victory.

What’s pissing them off?

Well, Budweiser doesn’t meet the German beer purity law, because it uses rice. Also, they’ve supplanted 1200+ domestic breweries, securing the stadiums and a 500m radius as Bud-only grounds. Plus, Budweiser infringes on a the Czech brewery Budweiser Budvar’s name, so the beer can only be referred to as “Bud”. However, “Bud” sounds like “Bit”, which means that the beer “Bit” must be allowed alongside Bud.

Either way, it’s one crazy situation that’s sure to rile only more nationalism out of soccer hooligans and more mainstream folk such as Franz Maget, a Bavarian Social Democraft, who called Budweiser “the worst beer in the world”.

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God loves fermentation just as dearly as He loves vegetation.
     —Ralph Waldo Emerson