Comments on: Whiskey & Whisky http://daysthatendiny.com/2006/08/04/whiskey-whisky/ Alcohol's Official Weblog Mon, 01 Dec 2008 19:31:26 +0000 http://wordpress.org/?v=2.6.3 By: Mike http://daysthatendiny.com/2006/08/04/whiskey-whisky/#comment-181 Mike Wed, 09 Aug 2006 16:15:40 +0000 http://daysthatendiny.com/wordpress/?p=287#comment-181 I finally received a definitive answer from Diageo, and your suspicions are true! Here's the relevant portion of the message verbatim: To the best of my knowledge `Master of Whisky' is a Diageo term. They are experts who have been in the industry for many years and who have a vast experience and knowledge of the industry. In the past they were called Master Blenders in recognition of their blending experience but this term became misleading as there is no such role nowadays. They were then called Brand Ambassadors but that term has recently been broadened to describe anyone involved in the promotion of our products. So, we now have the current term 'Master of Whisky'. I finally received a definitive answer from Diageo, and your suspicions are true! Here’s the relevant portion of the message verbatim:

To the best of my knowledge `Master of Whisky’ is a Diageo term.

They are experts who have been in the industry for many years and who have a vast experience and knowledge of the industry.

In the past they were called Master Blenders in recognition of their blending experience but this term became misleading as there is no such role nowadays. They were then called Brand Ambassadors but that term has recently been broadened to describe anyone involved in the promotion of our products. So, we now have the current term ‘Master of Whisky’.

]]> By: jimmy http://daysthatendiny.com/2006/08/04/whiskey-whisky/#comment-180 jimmy Sat, 05 Aug 2006 00:47:04 +0000 http://daysthatendiny.com/wordpress/?p=287#comment-180 I've been looking around, and now I see that "Master of Scotch" is Diageo's own invented certification. Still no word on "master of Whisky though. Jimmy I’ve been looking around, and now I see that “Master of Scotch” is Diageo’s own invented certification. Still no word on “master of Whisky though.

Jimmy

]]> By: Mike http://daysthatendiny.com/2006/08/04/whiskey-whisky/#comment-179 Mike Sat, 05 Aug 2006 00:05:55 +0000 http://daysthatendiny.com/wordpress/?p=287#comment-179 When I read your comment, I realized I had absolutely no idea! I emailed Diageo and the author of the linked article, Bill Mayr, for more information. The former hasn't replied yet, but the latter says that it involves training and licensing through distilleries in Scotland, Ireland, and North America. Whether it's directly associated with Diageo or not, I have no idea yet. I'm still rooting around for information. In the end, it doesn't seem to be at quite the level of Master of Wine, but it sounds like there's still a good deal of training and learning involved. When I read your comment, I realized I had absolutely no idea! I emailed Diageo and the author of the linked article, Bill Mayr, for more information. The former hasn’t replied yet, but the latter says that it involves training and licensing through distilleries in Scotland, Ireland, and North America. Whether it’s directly associated with Diageo or not, I have no idea yet. I’m still rooting around for information. In the end, it doesn’t seem to be at quite the level of Master of Wine, but it sounds like there’s still a good deal of training and learning involved.

]]> By: jimmy http://daysthatendiny.com/2006/08/04/whiskey-whisky/#comment-178 jimmy Fri, 04 Aug 2006 21:06:53 +0000 http://daysthatendiny.com/wordpress/?p=287#comment-178 What exactly IS a "master of whisky?" I know there really is a "Master of Wine" certification, and a "Master Sommelier" certification. But I've never heard what makes a "master of whisky." I think it is just a term that people make up to sound neat, or else it is a term that diageo uses to refer to their promo folks. Is there a test? A list of qualifications? Can anyone be one? What do you think? What exactly IS a “master of whisky?”

I know there really is a “Master of Wine” certification, and a “Master Sommelier”
certification. But I’ve never heard what makes a “master of whisky.” I think it is just a term that people make up to sound neat, or else it is a term that diageo uses to refer to their promo folks. Is there a test? A list of qualifications? Can anyone be one?

What do you think?

]]>