Beer and Boob Tube Become One
Many a couch potato can be found with a beer in one hand and a remote in the other. To make the situation even better, Anheuser-Busch is starting a film/TV production arm. It will create sitcoms and shorts for cellphones and the Internet. Funding will likely come from the marketing division, which currently spends $1.56 billion per year. (Hey, AB! Could you send just a small slice of that this way?)
