42 Below’s Extreme Ad Campaign
A company that sponsors an annual bartending contest that includes making cocktails while bungee jumping surely has an exciting ad campaign, too. 42 Below’s latest has New Zealand abuzz with its ads that contain headlines such as “Drunk all over the world. Like Keith Richards.” and “Drink it straight. Or gay.” Many more of the ads can be found in the propaganda section of 42 Below’s website. Believe me. It’s worth wading through all the Flash, because the ads are funny and so incredibly un-PC.
