He’Brew Celebrates 10th Anniversary

  1. Come up with a clever joke like “He’Brew”.
  2. ???
  3. Profit!

Ten years after Jeremy Cowan started a joke Jewish beer called “He’Brew”, Shmaltz is still in business. After 2 million bottles, it’s become a serious business. Now, I just need to come up with my own clever beer name. After pausing for quite a few minutes, I still can’t think of one.

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He was a wise man who invented beer.
     —Plato