Vote with Your Throat
Trafalgar Brewing Company has released beers featuring the faces of London mayoral candidates for their “Vote with Your Throat” campaign. Three candidates are featured on differing styles of beer with the goal of raising awareness for the municipal elections. The proceeds will be given to the London Public Libraries.
Of course, some aren’t so thrilled. “It was not part my plan to be on a beer bottle, and not part of our efforts in our campaign. It’s unfortunate they went ahead with it,” says DeCicco-Best, one of the featured candidates. Nevertheless, many think it’s just an awesome idea. Plus, a similar campaign last year proved to be an accurate measure of the federal election’s outcome. Beer sales very closely matched election results.
Forget Gallup polls! Bring on the beer! Of course, I highly doubt this idea would fly in the USA. I can only imagine the PR nightmare that would plague whatever brewery chose to go ahead with it.
October 20th, 2006 at 12:03 pm
LOL. “Vote with your throat” is going to be one-of-a-kind campaigne. Let’s see what happens.
October 20th, 2006 at 3:51 pm
I live in London and for the most part people see this for what it is, something fun. Now, the real question; Is the beer any good?