Stoli Opens a Hotel
Could the Stoli Hotel be this cool?
Credit: Flickr user coolz0r
In what has got to be the craziest gimmick ever, Stolichnaya Vodka is opening a hotel in downtown LA. That second link goes live on May 2 when the hotel opens as well. However, you’ll have to hurry, as the hotel will only be open for one month.
Here’s the press release:
A Hotel-Inspired Entertainment Space In Hollywood
PURCHASE, N.Y., April 27 /PRNewswire/ — Stolichnaya(R) vodka, the
best- selling Russian vodka in the United States, today announced the May
2, 2007 grand opening of the inaugural Stoli(R) Hotel, Los Angeles. Adding
yet another milestone to Stoli(R)’s unique history of innovation, the
Stoli(R) Hotel will provide L.A. with a month-long entertainment space,
boasting a cutting-edge design that rivals the world’s most fashionable
hotels.Inspired by the Hotel Moskva, the iconic hotel on Stoli(R)’s label, the
10,000 square-foot Stoli(R) Hotel is located in heart of Hollywood and
comes complete with all of the amenities one would expect from a luxury
hotel.Invited guests will be greeted by a full-service concierge as they
enter the hotel to view the exquisitely designed bar or visit the
integrated spa. A series of individually designed guest rooms, inspired by
Stoli(R)’s full flavor portfolio, will host a range of events. The elit(TM)
Suite, which pays homage to Stoli(R)’s ultra-luxury vodka, Stolichnaya(R)
elit(TM), will be open to VIPs only.The Stoli(R) Hotel, which promises to be the most desirable venue in
the city for its month-long stay, has combined glamour, music, film and
fashion within a range of authentic, invitation-only events. DJ nights with
DJ AM, Samantha Ronson, Kid Millionaire and That 70’s Show’s Danny
Masterson compliment celebrity-filled film premiere after-parties, concerts
and magazine parties.“The Stoli(R) Hotel was conceived by drawing upon the brand’s roots,”
said Adam Rosen, Senior Brand Manager of Stolichnaya(R) vodka. “Each facet
of the hotel has been carefully selected to incorporate Stolichnaya(R)’s
authentic heritage, while drawing upon the modern day qualities that top
metropolitan hotels possess, including a cutting-edge cocktail culture.”The hotel’s design draws from the history of opulence and baroque
grandeur of the Russian czars, as well as elements from the Russian
artistic and political movement, Constructivism, which championed the arts
as a vehicle of social change and was characterized by the bold, geometric,
industrial structures of the early 20th century.Simultaneous to the launch of Stoli(R) Hotel, Stoli(R) will introduce
http://www.stolihotel.com, which will go live on May 2, 2007, and provide
viewers with a virtual tour of the hotel, its many amenities and a calendar
of events.Additionally, Stoli(R) Hotel has partnered with DIFFA: Design
Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS
service and education programs in the United States.While the Stoli(R) Hotel’s inaugural launch will take place in Los
Angeles, the hotel is slated to travel to various metropolitan centers
across the country, including New York, Chicago and Miami.About Stolichnaya(R)
Stolichnaya(R) has established itself as the most trusted name in
vodka, guaranteeing Russian authenticity, quality and expertise in each
bottle. Decades after the brand’s birth, Stoli(R) remains the best selling
Russian vodka in the United States, valued for its premium ingredients,
unique filtration process, and consistently superb taste.As part of its unique history of innovation, Stoli(R) was the first
imported premium vodka in the U.S. in 1965, the first to introduce flavored
vodkas in 1986, the first to establish an ultra-luxury category with
Stolichnaya(R) elit(TM), as well as the first vodka launched in space.
