Foster’s Believes Aussies Want Less Alcohol
Foster’s warped view of VB
Credit: Flickr user the trial
In what will hopefully be a dismal failure, Foster’s is introducing a lower-alcohol 3.5% ABV version of its popular Victoria Bitter, which is normally at 5% ABV. The reason? Foster’s, like Anheuser-Busch here, is losing market share against “boutique” and craft beers.
Um, what?
Any craft beer drinker knows that craft beers tend to have higher ABVs and that people switching to craft beer probably aren’t drinking mainstream VB and certainly won’t be drinking a watered down version of it.
Someone at Foster’s needs to do better market research or at least present a better argument before making a fool of himself.
